Flora María is a luxury accessories brand that creates stories with social significance, inspired by social and ecological causes. Created by Flora María Sánchez, who seeks to transmit culture and raise awareness through her pieces.

We work with .925 Sterling silver and a wide variety of natural stones from around the world. More than 30 years ago we began working with Chiapas amber and using it in jewelry, and today it is a central element in our pieces. Each jewel is crafted by a team of women, true artisans who contribute their creativity and knowledge.

We are aimed at all those independent women, proud of their roots and culture, curious about the world around them, who want to have a proposal of identity as a symbol of their interests and at the same time look for products that have a story to tell.

SOCIAL RESPONSIBILITY

For Flora María, it is vital that her collections have a social cause that inspires and supports her. That is why, since 2014, every year we seek out and support a conservation project or cause.

- 2014, At Flora María we support and value the process that coffee takes, so we visited and were inspired by the coffee growers of the Metik Group. They are 35 women who grow organic, high-altitude, high-quality coffee on the slopes of this reserve in Chiapas. We understand and share this dream and we were excited to help them make it come true. 10% of the sales of this collection went directly to them.

-2015, as an Honorary Member of Talentos por el Triunfo, artists who donate and promote the reserve, we created a collection on this theme, entitled “Symphony of the Forest.” 10% of the sales of the collection go directly to support and sustain the rangers who protect and monitor this reserve and the species that live in it.

-2016, The Retórica collection is inspired by Talavera from Puebla: the shape of the brush draws and declares on the tile. Retórica was a tribute to Talavera from Puebla, synonymous with pride around the world.

-2017, We have once again set our sights on Chiapas, as we find it hard to believe that the Lacandon jungle, which was one of the most important reserves in Mexico, is on its way to becoming a memory, a beautiful postcard that we find only in history books. For this reason, through a collection, we are looking for a way to spread the word about this problem and promote the renewal that Mexico needs to prevent this wonderful place from dying.

-2018, we created a collection inspired by Oaxaca, made up of 8 series, inspired by the stories and traditions of the women weavers from the 8 regions of this state, where we specifically supported the conservation of the Caracol Purpura Pansa, one of the things from Huatulco that is in danger, donating a percentage of sales to spread the word about the problem and support the dyers.

SEMBLANCE

Flora María Sánchez is the creative director and founder of the Flora María brand. Passionate about life, cultural richness and the splendor of nature, with 30 years of experience in the industry and a DNA of family jewelry tradition at heart, her mission is to transmit culture, ideas and generate social awareness through the pieces she designs. In Chiapas, on a kind of journey of discovery, she finds inspiration in the culture, natural diversity, traditions, ancestral artisan techniques and above all where she discovers the resin that changes her way of seeing life: amber.

At 30 years old, Flora María Sánchez has been marketing her designs under a brand with her name: Flora María. Now, together with Ananda Chatillon, her daughter and manager of innovation and design, they lead a great team of collaborators who make possible the creativity, quality and service that has consolidated her brand.